Web Design Hartlepool

So is it web design, web agency or web development in Hartlepool? Is it marketing agency, advertising agency or ad agency in Hartlepool? Is it media planning, media buying or a list of services like email advertising, banner advertising, social media or Google search… in Hartlepool (of course)… or Middlesbrough… Sunderland, Newcastle. Aaargghhh!

When deciding what tags or keywords to use for your product or service it can be a minefield. Sorry… correction… it’s always a minefield.

Of course not all companies have a digital strategy or digital specialist on hand, and of course there’s always a fear of who to trust and the unlikelihood of getting some simple free advice that’s worth much (see what I did there?) So you sit down, come up with a couple of dozen keywords and the job is done. Of course the job isn’t done. Here are some free pointers (worth lots):

1. You know your products and services inside out. You’re also fluent in industry speak. Remember to think outside the box (or bubble) and connect with what Joe Blogs would search for. Chances are it isn’t what you think they would search for.
2. Don’t trust your new intern because he/she/it uses Facebook and is below the age of 22 and therefore must be qualified.
3. Use the array of Google keyword tools available at the click of a button. They’re not the most precise but give an indication and supply some extra ideas and insight.
4. Remember your SEO strategy will be different to your Adwords strategy.
5. Keywords will guide your content strategy so make it relevant.
6. Some people do offer some free advice. Call 01429 870934 or email admin@asensio.co.uk


Happy Birthday You Complete Freak

Happy Birthday to my dog. Lola you are 1 today. As I look back over the last year I have to admit we’ve had our ups and downs. Probably more “downs” since you seem to have swallowed a sofa magnet, but I’m human enough to admit you’ve been a friend… not exactly the best friend I was led to believe you would be… more the type of friend who eats your food, leaves the occasional foul smell and forces you to go out when you really can’t be bothered.


I remember that first day when we went to collect you. I recognised you immediately from the photo I’d been sent by text. You were a tiny scrap, had a splodge of white on that hooter thing you have on the front of your face, had stupid long ears but more importantly huge puppy dog eyes. You were slightly more ginger than I had expected, but I’m not racist and I took you into my heart and home. I do however hope the £300 you cost to buy was invested in an upgrade with the emphasis on megapixels and not the call plan.
I understand from your personality type you “thrive on attention”. That said it would be great if we could work on the “neediness” in year 2. Some “me” time would be good and a bit of distance from time to time would be useful – especially on the stairs, in the bathroom, and at the dinner table. I also understand you’re “willing to try new things” but that habit you’ve developed with your own poo and more recently other dogs’ poos really has to stop. Your “good appetite” wasn’t I’m sure meant to include that new indoor plant I bought, the lamp cord which thankfully wasn’t live and Oliver’s Iron Man. You are a proper Cocker though, well more of a Sprocker, but we can’t be sure as your mother looked like she was a bit of a fox and by all accounts, if your father is who they think he was, he was a proper son of a bitch.
The last year certainly hasn’t been a bore. It’s been full of exciting times! Running on to the main road was one of them, me chasing you chasing football players was another and falling into that river… well enough said.
When I asked you how you wanted to celebrate your special day you just looked up at me and offered no suggestions, so I have tried to make it as restful and as stress-free as possible. I haven’t hoovered, I’ve let you indulge in a bit of the bottom warmth you seem to so enjoy when I get up from the armchair, I’ve covered your ears from the sounds of the “puppy killers” you are so fearful of (dustmen), and I’ve eased off on the “treats for tricks only” rule. Oh and by the way “play dead” shouldn’t involve tail wagging.
Lola you have a life expectancy of between 12 and 15 years. This may sound a tad melancholy but what’s worse is that this can be shortened… lamp cords, main roads, unsupervised chocolate bars and frankly behaviour dependent. In a strange sort of a way I look forward to more of the same. Happy birthday Lola you complete freak.