Web Design Hartlepool

So is it web design, web agency or web development in Hartlepool? Is it marketing agency, advertising agency or ad agency in Hartlepool? Is it media planning, media buying or a list of services like email advertising, banner advertising, social media or Google search… in Hartlepool (of course)… or Middlesbrough… Sunderland, Newcastle. Aaargghhh!

When deciding what tags or keywords to use for your product or service it can be a minefield. Sorry… correction… it’s always a minefield.

Of course not all companies have a digital strategy or digital specialist on hand, and of course there’s always a fear of who to trust and the unlikelihood of getting some simple free advice that’s worth much (see what I did there?) So you sit down, come up with a couple of dozen keywords and the job is done. Of course the job isn’t done. Here are some free pointers (worth lots):

1. You know your products and services inside out. You’re also fluent in industry speak. Remember to think outside the box (or bubble) and connect with what Joe Blogs would search for. Chances are it isn’t what you think they would search for.
2. Don’t trust your new intern because he/she/it uses Facebook and is below the age of 22 and therefore must be qualified.
3. Use the array of Google keyword tools available at the click of a button. They’re not the most precise but give an indication and supply some extra ideas and insight.
4. Remember your SEO strategy will be different to your Adwords strategy.
5. Keywords will guide your content strategy so make it relevant.
6. Some people do offer some free advice. Call 01429 870934 or email


Street View.

Originaly posted 28th March 2009

Street View has been released in the UK. After years of planning the Google Vauxhall Astras toured the country’s 27 major cities (although you have to question Dundee and Scunthorpe). As well as building up a photographic record of our urban jungles, it promises increased Google Map usability and engagement.

Not only can you now view the neighbourhood surrounding that dream house you’ve just viewed on rightmove, get a bearing on where you need to be for that all important job interview, get a more honest perspective of that restaurant you’ve just booked a table at for the first time, but you can spend hours of endless fun trying to spot street arrests, people vomiting after one too many and spying on supposed deviants exiting adult bookshops. For those caught in compromising shots the technology comes with automatic face blur, but because this isn’t always 100% accurate there exists a face or car registration plate alert for those concerned about privacy. If you are worried about stalkers, the bogey man or nasty types armed with swag bags casing your joint you can demand that you house or office virtually disappear overnight.

Four days after its release on 22nd March I heard the comment “when was it ever the case that you had to opt out of your image appearing on the web?” Very sadly on the same day Jade Goody died and I could not help wonder when was it ever the case that our celebrity obsessed society wasn’t interested in it’s 15 seconds of fame? My brother-in-law was caught near bins outside his Edinburgh apartment and was so pleased he facebooked his achievement for all too see. I for one was well impressed! Don’t get me wrong, like most sane individuals, I too am concerned about our ever growing “big brother” dressed up as an anti-terrorist dark angel infiltrating our everyday actions from cctv, email and mobile phone records, satellite tracking and god knows what else they have invented in underground nuclear attack-proof labs that we could only ever hope to fathom. But hey, you have to marvel at the brilliance of the idea and its execution.

The technology has been around since 2007 and first appeared in the USA, France, Spain and Japan (I toured the backstreets of Tokyo last summer and it didn’t cost me a yen. Only a visit to Yo Sushi for lunch would have completed the experience). Apart from men leaving strip clubs, protesters at an abortion clinic, sunbathers in bikinis, cottagers at public parks, parents hitting their children, males picking up prostitutes, and people engaging in activities visible from public property, it has been generally well accepted.

My biggest concern which fewer people have mentioned (apart from the killing of a deer by a google car in New York state) is the technology and control Google has wielded for some time. Not only have they been deciding what information is being given to us from the results of our web searches for the last decade, but have been holding a record of these, something highlighted in its Chinese operations. Although Google argues that its kowtowing to the Chinese government in censoring its search results are improving transparency it cannot be easy to be the company that set out with the motto “don’t be evil”. Especially now!