Top 10 Interesting Facts on the Rise of Mobile.

Originaly posted 11th December 2009

Everybody likes facts and figures! On the lead up to Christmas I thought I would share the “Top 10 Interesting Facts on the Rise of Mobile”.  Learn them off by heart and quote them to your paper hatted Gran over the dinner table on the big day. She’ll gasp at your knowledge and marvel at how much of a digital native you are…

  1. Mobile phone penetration has experienced huge growth in the 5 years since 2004.
  2. Penetration varies significantly between the developed and developing worlds, although the general trend is for rapid growth in both.
  3. In Africa mobile phone penetration sits at 28%, with penetration at 37% in Asia.
  4. Globally, the annual growth rate of mobile penetration is nearly 50%.
  5. In developing economies mobile subscriptions outnumber fixed lines by 9 to 1.
  6. In 2009 ITU reported that there were over 4 billion mobile subscribers globally, which equates to a penetration rate of 61%.  This can be seen in the graph below (Fig 1) which also clearly shows the differences globally between fixed line and mobile subscriptions. NB You will need to print this graph out for Gran.
  7. In 2008 the market in Western Europe saw sales of mobile handsets reach close to 42 million units.  This brought regional penetration to a rate of 122% in the first half of 2008, clearly demonstrating that there is either a strong dependence on replacement sales as a driver in this market or the use of personal and work-owned mobile phones by a percentage of the population.
  8. The chart below (Fig 2) shows the growth in the communications sector over the past decade, clearly showing the tremendous expansion in mobile users to 4 billion, whilst fixed lines remain at under 1 billion. Interestingly the chart also shows the rise in the last 5 years, since 2004, of mobile broadband. NB Another print out!
  9. Hailed as one of the top 10 internet moments of the decade by the International Academy of Digital Arts and Sciences, on 29th June 2007 the iPhone was released by Apple.  The iPhone smartphone combines mobile phone, iPod, personal organiser, web platform and applications manager for just about every aspect of modern life.  The iPhone has also inspired the development of the Google Android operating system. 
  10. It is estimated that 1 billion new users will come to the Internet for the first time through mobile devices, a model already followed by Japan who unlike the Western World came to the Internet through mobile before personal computers.

And so, in digi-speak, I wish you a…

Fig 1 then Fig 2