web development

Web Design Hartlepool

So is it web design, web agency or web development in Hartlepool? Is it marketing agency, advertising agency or ad agency in Hartlepool? Is it media planning, media buying or a list of services like email advertising, banner advertising, social media or Google search… in Hartlepool (of course)… or Middlesbrough… Sunderland, Newcastle. Aaargghhh!

When deciding what tags or keywords to use for your product or service it can be a minefield. Sorry… correction… it’s always a minefield.

Of course not all companies have a digital strategy or digital specialist on hand, and of course there’s always a fear of who to trust and the unlikelihood of getting some simple free advice that’s worth much (see what I did there?) So you sit down, come up with a couple of dozen keywords and the job is done. Of course the job isn’t done. Here are some free pointers (worth lots):

1. You know your products and services inside out. You’re also fluent in industry speak. Remember to think outside the box (or bubble) and connect with what Joe Blogs would search for. Chances are it isn’t what you think they would search for.
2. Don’t trust your new intern because he/she/it uses Facebook and is below the age of 22 and therefore must be qualified.
3. Use the array of Google keyword tools available at the click of a button. They’re not the most precise but give an indication and supply some extra ideas and insight.
4. Remember your SEO strategy will be different to your Adwords strategy.
5. Keywords will guide your content strategy so make it relevant.
6. Some people do offer some free advice. Call 01429 870934 or email admin@asensio.co.uk

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A vet or doctor? A builder or architect?

There are lots of SME business owners and marketing heads out there who know their limitations when it comes to the development of an online marketing strategy. I think it’s good to know your limitations… although you should be careful it doesn’t lead to inertia and paralysis through fear of the unknown.

There is also a larger number who brazen it out, especially marketing heads from an offline or PR background who believe that:

1. Simply applying old world tried and tested principles to new world methods is enough.
2. They should continue in an offline bubble, hoping the nasty online stuff remains a fad. “When PR became mainstream everybody got really excited, but it soon settled into the mix”. The same will happen with digital.
3. The burden of responsibility (most often self-inflicted) to know everything in my field (every aspect of my business or every aspect of my marketing discipline) is such that I’ll make it up as I go along, or transform my image into a converted digital guru.

I was reading an article recently about the struggle in parts of Africa against HIV Aids and how the situation is exacerbated by ignorance, a lack or willingness to understand and a lack of organised and effective education. I don’t mean to flippantly relate my point to a world killer, but the article went on to discuss how some sufferers seek the “help” of witch doctors, others from vets, and the better informed/luckier from qualified doctors and nurses. Obviously witch doctors are at worse charlatans, and at best misguided in their own belief system. They peddle ignorance. Vets, although in a directly related industry, are just not qualified for the job. I think most of us, given the choice, would opt for the qualified doctor or nurse.

Let me develop another analogy to further tunnel down and dissect the difference between a doctor and a nurse (although I’m sure we all know what we’d prefer). The point I would like to make though is that they are qualified in the same area but in different disciplines. They have different functions and do different jobs.

I’ve never been lucky (or unlucky) enough to build my own house, but I know there are a number of options open to me.

1. Build one yourself. Just think of the challenge of a whole new expertise and trade. The experience and expertise of professionals crammed into 6 months. 2 years. 5 years. Hmm…
2. Get your neighbour’s nephew to build you one. “He’s good at that sort of thing” (if it wasn’t so pathetic it would be laughable). Even if his only qualification is that he knows more than you it is surely a good start. Hmm…
3. Get a builder. The builder will do the job for you and he’ll make a decent job. He wont have developed a strategy (thats not his job – he builds). It won’t have been properly planned, the lay out won’t be to your complete satisfaction and it might not get approval, buy you can make do. Right? Hmm…
4. Hire an architect and do the job properly. There will be a strategy and plan in place. He can advise on best practice, cost effectiveness and who is needed to do the job properly. He will also ensure legal compliance. Jobs a good ‘un!

When approaching the whole online thing (and we’re not just talking websites), what kind of business professional do you wish to be? Who should you be approaching?

If I needed medical attention I would go to a qualified doctor. If I wanted a house building I would go to an architect. If i wanted to know how I should approach digital, and what I should do to ensure an ROI on my investment, I would go to genuine online specialists who deal with digital strategies.

Another blog post

For a number of weeks now I’ve been trying to decide what to write about for my next blog post. At one point I had three ideas swirling around in my head. I just couldn’t choose. The swirl swirled so long that the ideas themselves slowed and turned stagnant.

The ideas haven’t yet been replaced.

I have a block. My juices aren’t flowing. The river’s turned to jelly. The trinitrotoluene is on the damp side. The beaver’s ran out of wood. You get my drift?

The strange thing is that my usual source for my usual ramblings (ie life) has never been busier.

The first stage of our latest site Asensio digital marketing agency has gone live. The requirements for digital marketing in Teesside, Durham, Newcastle and the Universe have never been stronger. We’ve been busy with website design and development, and there’s enough being done on the social media, mobile and search engine optimisation front too. Certainly on the SEO front! Then there’s the new bathroom I’ve just finished over the August bank holiday weekend, the children’s last week of the Summer holidays and nursing my brave Mrs as she recuperates from the curious incident of the garden fire-pit in the nighttime.

I’m sure it won’t be too long until an idea lodges itself where it should. I’m sure another blog post is just around the corner. In fact, wait a minute… well what do you know? How do I manage it?